Watch now (12 mins) | The missile was caught on video, but who is the audience?
Sometimes work product is just to show your boss that you can generate work product.
Its the same target audience as all the the ISIL, AQ, AAB, and Taliban videos; its for jihadis living in poverty in the middle east watching the video updates on their mobile. They aren't for the westerners.
My 2 cents... all for free... This video is for their donors. Much like rich people who donate to groups like Sea Shepherd or relief efforts in disaster areas, their donors no doubt want to see either the items they've donated in use or how the money they've sent is being used. For a book with some good examples of how this sort of thing works told from a western perspective, check out the book, "Where Soldiers Fear to Tread."
Email notification worked this time!!! Have a great day Ryan.
It'd be interesting to do a SCAME (source/content/audience/media/effect) report on some of these videos; the audience part identifies four separate classes of audience: apparent, intermediate, unintended, and ultimate.
My first thought about the ultimate audience is the "for the donors" answer, to demonstrate that they are actually putting the arms they're getting into effect. I don't think we've really seen HAMAS put some of the bigger weapon systems they have to use; all of the videos I've seen to date show the PG-7R or Yassin 105. Maybe they're trying to show their backers that they can and will use some of these bigger systems. It's definintely curious.
Kill Hamas. Kill them all.
I must echo many of the people commenting here. It really looks like it's for donors. Notice how much the video focuses on the weapons. They do a full character introduction of the laser guided anti-tank missile, like it is the star of the show, and it is. It seems to also highlight the power difference between the Russian unguided rocket, and the devastating explosion of the guided missile. 3 things were emphasized in the video:
1. Palestinians are heroically fighting Israeli tanks.
2. They are bravely using these unguided anti-tank rockets, with limited effect.
3. They could devastate the battlefield with these AMAZING guided anti-tank weapons.
To our eyes, this video seems to play to a low brow audience, but it is actually masterfully done. This is why:
A. It visually tells you the story with almost no dialog; exactly what yo want to do with a visual medium.
B. It uses music to emotionally empower the visual story.
C. Makes you connect to the characters of the story: the weapons.
The creator of this short film is not only skilled at editing, but also at understanding and conveying his message/story to his audience.
It would also appeal to many of the Palestinians who are sure to watch it, but they are of secondary importance. If it was meant for them, then the young fighters themselves would be the focus of the story, and not the weapons. They would also edit it to make it appear that they are more successful in their attacks.
Hamas has long range anti tank weapons in Gaza in small numbers, surprisingly the long range one are less effective in this war because of the trophy system on our tanks, the new tandem munitions used with low range rpg's are much more effective in killing crew mate's and injuring us, but not so much in destroying tanks.
I was in beit hanoun last week and two of our tanks got hit with this munition, one got his equipment compartment burned, the other injured the officer with shrapnel, we are reserves soliders, we don't even have a trophy system on our tanks.
Even funnier I'm now home because of in injury, I broke my hand while swapping tracks,i'm not even by enemy actions, just by my own stupidity.
Call me crazy, but I wonder if this also works to the Israeli advantage showing the world that they are up against well armed, well equipped adversaries who could potentially take out their best battle tank. It would undermine sympathy from the bleeding heart Liberals for the poor outmatched Palestinians. Israel would be tactically foolish to agree to a cease fire that it seems everyone is pushing for and this video is a good reason to NOT allow a cease fiire. Just a thought.
I found the idea that the mesh might protect from thermal observation worth the price of admission. Thanks RM.
Why don't more Middle East nations take in Palestinian refugees? It's like Westerners who watched a couple "Israel bad" videos care more about the Palestinians that many if not most people in the actual Middle East.
What if it is to try and convince people that israel is lying about its casualties. For example, Israel will say they lost x amount of tanks but if the uninformed watch these videos and see other pictures, they may conclude that Israel has lost more than x amount of tanks. And if they can do that, then it goes towards helping convince people Israel is lying about other things like weapons and tunnels in hospitals, universities and schools. Israel has been doing daily briefings with videos, audio recordings, pictures, satellite imagery and statistics of what they are doing and what of what they find in their ground offensive and I believe the key for hamas to obtain the ceasefire they want is ensuring enough people believe Israel is lying about everything.
I don't think the Trophy system engaged. In fact I think the Konkurs missile went right over the top of the tank and exploded behind it.
Isn't an obvious answer that it's for their supporters and (potential) recruits in Gaza and the west bank? They need to convince these individuals they are powerful and awesome so they want to continue to support or join them not to mention maintain moral. If people feel Hamas is weak and ineffective they might be inclined to give up and maybe even provide intelligence to the Israelis. They don't need to show they can win just that they can get some vengeance.
They may not know the who or why... combat TikTok. Their audience probably never even considers whether the explosion had any effect... just a big kaboom.
This is for the Qataris and for the Zoomers on ticktock. It's also to keep the pro-Hamas Westerners believing that Hamas can actually fight, so they stay agitated and on the street hoping that if they just rip down enough hostage posters and deface enough monuments they can abolish Israel as a state and Jews as a people.