Based on the evidence, I don't think Americans are paying to write on shells. I also don't believe that this is a Russian PSYOP since these actions't won't move the needle on the undecided. Based on the amount of Anime characters on the shells, It is possible that most of these shell designs are commissioned by internet edgelords.
From Laser Pig, shells. that have the same artifacts:
No apologies, I’m a strong advocate for helping Ukraine take a bite out of putin’s russia for us. So I was glued to this one. It behooves me to grant you my gratitude Ryan!
I would absolutely love to see Ryan on the "NAFO Even Rounder Table" podcast with LazerPig and the guys, or even a video collaboration of some kind. They along with History of Everything and Suchomimus are some of my favorite YouTube historians/analysts.